Calm
Technology without unnecessary noise.
The Dhaulix brand
Rooted in the
mountains.
Designed for a
brighter tomorrow.
Inspired by the Dhauladhar range of Himachal Pradesh, Dhaulix brings calm, clarity and purpose into every product we create.
Rooted in nature.
Built for a brighter tomorrow.
Brand essence
Built with purpose.
Dhaulix pairs the clarity of the mountains with thoughtful digital design.
Useful
Things that genuinely help.
Thoughtful
Every detail has a reason.
Brighter
Technology that improves everyday life.
Brand origin
From Dhauladhar to Dhaulix.
Dhaulix takes its visual cues from the range that gives it its name. Snow, sky, forests, meadows, rock and sunset inform the identity—quietly and with purpose, never as decoration.
Brand colors
Eight colors. One landscape.
A palette inspired by the Dhauladhar mountains, from snow and glaciers to forests, valleys and golden sunsets.
Dhaulix Midnight
Depth · night · mountain silhouette
Sky Blue
Open Himalayan sky
Pine Green
Deodar and pine forests
Glacier Blue
Snow melt, glaciers and clarity
Meadow Green
Hills, valleys and renewal
Stone Grey
Rock, strength and balance
Sunset Saffron
Sunrise, sunset and optimism
Snow White
Snow, simplicity and breathing space
Typography
Clean. Modern. Readable.
Aa
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
H1Better Tools. Brighter Days.
H2Built with purpose.
BodySimple tools for everyday life.
Shape language
A visual language shaped by the mountains.
▲PeakProgress
Direction
Direction
●SunOptimism
Brighter tomorrow
Brighter tomorrow
✦SparkIdeas
Clarity
Clarity
■Rounded SquareApps
Friendliness
Friendliness
Photography
Nature, without the noise.
Authentic Himachal. Real moments. Calm compositions.
We use
- Real Himachal landscapes
- Natural light
- Calm and authentic moments
- Forests, rivers, valleys, snow
Avoid
- Oversaturated images
- Generic stock mountains
- Overly dramatic HDR
- Unrelated locations
Product identity
One family. Many useful products.
The parent identity uses the full system. Future products can choose one or two dominant tones while keeping shared geometry, typography, spacing and calm UX.
Dhaulix
Shared design DNA
Authix
Shared design DNA
Future
Shared design DNA
Future
Shared design DNA
Future
Shared design DNA
Future
Shared design DNA
Shared DNA
- Same shape language
- Same typography
- Same spacing philosophy
- Same brand voice
- Consistent, calm experience
Developer brand tokens
Brand, in code.
The approved palette is available as global CSS tokens, so interfaces can stay consistent without repeating colour values.
:root {
--dhaulix-midnight: #1E2A38;
--dhaulix-sky: #4FA3D9;
--dhaulix-pine: #2F6B4F;
--dhaulix-glacier: #B7D7EA;
--dhaulix-meadow: #7FB069;
--dhaulix-stone: #6E737B;
--dhaulix-saffron: #E58A2C;
--dhaulix-snow: #F5F7FA;
}Brand assets
Get the official assets.
Only approved, released assets belong in public download packs. Items still being prepared are clearly marked.
Dhaulix Logo Pack
Coming soon
Dhaulix App Icon
Coming soon
Color Tokens
Copy CSS below
Social Kit
Coming soon
Media / Press Kit
Coming soon
Brand Guidelines
This page
Product Logos
Coming soon